We focused on the high points of the journey map and tried to eliminate as much of the low points as possible while going through the ideation process and creating our lo-fi sketches. This greatly helped confirm our user flows and pain points. Once our personas were created, we were able to generate a journey map and use the key insights we gained from research and synthesis to walk us through the emotions a user experienced while using Sip + Scan. They wanted to feel valued and appreciated for their contribution to a brand, however small. Buy a Coke, sip and scan the QR code for a chance to enjoy lots of data and airtime rewards for all your music streaming needs. While both Cole and Rebecca had differing goals and pain points, they did have one major commonality: they wanted to receive a reward or prize for their loyalty to a brand. She wanted to be able to earn cash-back for shopping and the ability to give back to the community while shopping. Rebecca wanted to be rewarded for her shopping habits. He wanted to feel that he had a relationship with the company he loved and supported. Cole loved Coca-Cola and wanted to be rewarded for his loyalty. The campaign involved delivering 1000s of creative assets across several campaigns that all involved quick turnarounds for the YAH. We created Cole, the power user and Rebecca, the novice user. team partnered with the Coca-Cola KO:OP team to produce content for the Sip & Scan rewards program on the Coca-Cola app. Through the synthesis of our research, we realized we had very two specific types of users: beginner and advanced. Create your own custom beverage mixes and pour from any Coca-Cola Freestyle machine. Enable location sharing to get rewarded at the places you already hang out with geo-located perks. Scan sip & scan icons on Coca-Cola packaging. ARV: $4.99.Once we had the bulk of our research finished, we felt comfortable creating our personas and journey map. Scan or enter product codes from your favorite participating Coca-Cola beverages.
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